Digium Channel Program The Next Step Towrds PBX Dominance
Digium, the company behind Asterisk and AsteriskNow, announced last week their first formal reseller channel program build around their Asterisk Developer Kit. I, for some time, have speculated that Digium has been preparing to shift their business from their open source and pci card business to that of a more traditional PBX solution provider. With this latest move, it looks like they have one more piece of the puzzle in place in order to make this a reality.
According to Steve Harvey, Digium’s VP of Worldwide Sales, â€œDigium has a track record of being very channel centric, with more than 90 percent of our business flowing through the channel. As end user interest in Asterisk continues to grow, we must build a network of regionally based resellers capable of installing and maintaining open source IP telephony solutions. The Digium Authorized Reseller Program is designed to provide resellers with the tools they need to excel in the market, with particular emphasis given to reseller profitability.â€
Worldwide Channel Will Further the Reach of Digium
The Digium reseller channel is a win for everyone involved. For resellers, they will be able to sell Digiumâ€™s hardware and software solutions including all telephony interface boards, Asterisk Business Editionâ„¢ (Digiumâ€™s professional grade version of Asterisk), and the Asterisk Appliance Developer Kit, which provides early access to the upcoming Asterisk Appliance for value added resellers to develop their own Asterisk-based solutions.
For Digium, the authorized reseller program allows them to have “feet on the street”. This is, invariably, one of the most important things any company can have. PBX solutions are not always easy to sell, and doing so other the phone (or a website) does not do you any favors. Being about to walk in, speak with a potential customer, tour their facilities, assess their network, and sell, implement, and support a solution is the easiest and best way to make sure every customer gets exactly what they need out of a solution.
For more information about the Digium authorized reseller program, visit www.digium.com.