Leading IP PBX Provider Expands Business Into CRM Sector
One of the biggest opportunities for IP communications companies is the ability to deliver a variety of hosted services to their customers. In the past, I have talked about the tremendous opportunity that many hosted VoIP companies possess when it comes to delivering addition services to their customers. Today, Fonality, a company that offers a hybrid-hosted IP phone system, has launched FonalityCRM, a hosted CRM applications geared towards sales organizations. While the product is currently offered as a stand-alone service, the company does have plans to tightly integrate the offering with their current PBXtra product; bring the power of a robust CRM solution and a enterprise level phone system together.
The FonalityCRM solution is powered by SugarCRM, a leading commercial open source CRM application offering a flexible, cost-effective alternative to expensive proprietary applications. Inspired by the power and robustness of SugarCRM, Fonality has tailored the celebrated Sugar Professional application and extended it specifically for sales. Fonality adds even more value with reliable hosting and a level of support thatâ€™s setting the bar in the industry.
Even though Fonality is not a pure play hosted provider, this is still a great move for their company, especially since the demand for greater integration between a company’s phone system and their CRM systems is ever increasing.